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CTHDRL
May 17, 2021
Mindsparkle Mag
CTHDRL brought loud, joyful energy to Foot Locker's Home Game, a campaign microsite that feels like sneaker culture collaged to life. Bold blocks of orange, teal, yellow and black are stitched together with halftone dot textures, cut-out sticker portraits and floating kicks, all anchored by a heavy boxed "Home Game" lockup beneath the Foot Locker mark. Scrolling #FLHOMEGAME tickers frame the top and bottom, while the details of the live broadcast sit quietly among the noise. It is playful, tactile and unmistakably built for a young, streetwear-fluent audience. A confident piece of web design that turns a broadcast promo into pure visual fun, and a great example of energetic campaign work.
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