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Iris Tsai
July 30, 2018
Mindsparkle Mag
For the Esteemed Tea Collective, Iris Tsai created a serene, editorial home devoted to rediscovering the truth in oolong tea. A soft palette of cream, sage and warm stone runs throughout, opening on a hushed hero of a ladle poured over handmade ceramic cups. Below, a tidy grid of naturalistic photography — tea leaves, misty hillside plantations and a spread-love-not-chemicals letterboard — builds a calm, community-minded story around the brand. The delicate serif logo and generous white space make it a gentle, considered exercise in art direction and photography. A beautifully understated piece of brand and web design.
Credits: Iris Tsai
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