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Willa Creative Agency

DATE

July 20, 2021

EDITOR

Mindsparkle Mag

Dedcool

Dedcool is a Los Angeles fragrance label, and Willa Creative Agency give its store the confident, slightly irreverent tone of an independent magazine. A bold “Est. 2016 — Dedcool makes scents” statement sits in heavy black type against warm off-white, while sun-lit product photography shows the unisex bottles glowing on a tan backdrop. A ticker of claims — biodegradable, non-toxic, waterless, 100% uni-sex — scrolls beneath, and an orange shipping bar adds a jolt of colour up top. The horizontal, editorial rhythm makes browsing scents feel more like flipping through a lookbook than filling a cart. It is cool, characterful art direction wrapped around genuinely useful e-commerce web design.

Credits: Willa Creative Agency

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