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Haiku

May 24, 2016

Mindsparkle Mag

Craftory – True leather goods

Haiku designed this handsome e-commerce experience for Craftory, a maker of Nordic-inspired leather goods built to age beautifully. The layout splits cleanly in two: a calm tan editorial column carrying the #madetoage headline and a short note on organically tanned Tärnsjö leather, beside a stacked column of rich product photography — the slim note sack, slim pouchie and tour portemonnaie shown up close. Warm earth tones, confident lowercase type and generous spacing give the web design a quietly premium, tactile feel. Every detail reinforces the brand’s message that its products are “medium-rare” when new and only improve with time. It is a beautifully restrained showcase of craftsmanship from Haiku.

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