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Wülfe Company

Australia

December 12, 2025

Mindsparkle Mag

An Analogue AI Brand

To show the human behind the AI, Wülfe Company made ClearAI’s entire logo suite by hand. Literally. Multiple contributors created imperfect, analogue marks that anchor the brand in humanity. Elevate Humanity is more than a line for ClearAI, it’s the lens through which every decision is made. Their work centres on designing intelligent systems that amplify human potential, protect what matters, and create space for people to thrive. The brand reflects this conviction: technology should exist to serve humanity, not overshadow it.

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Creator: Wülfe Company

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