Too many women’s health issues go unseen every day. One-third of detectable fibroids go undetected and 30% of fertility issues are diagnosed with unexplained infertility. Years of neglect have resulted in a visible gender health gap in women’s research and clinical care. Having experienced this for herself, co-founder Nehal Farouky and her partner, Dr. James A. Gohar, set out to create a new clinic concept in women’s healthcare and hired TUX to help bring this vision to life.  

Strategy: Melissa Tucker-Gagné Client Partners: Sandra Dagenais, Charlotte Bergeron

Creative Direction: Simon Chénier-Gauvreau

Art Direction: Alice Ware

Graphic Design: Joanie Brisebois

Motion Design: Felix Arsenault

Space Design: Olivier Paré, Michèle Beauchemin-Roy

3D Production: Jean-Michel Simard, Éloïse Vinet-Charland

Web Design: Louis Paquet