So this week, we came up with a combination of two of our most iconic series: the Top 10and the Illustration series. Merging these two concepts into one was a challenge indeed, as we didn't want one to have more weight than the other. In pursuit of that balance, meet Top 10: Illustrative Branding.

We all are witnesses to how illustrations have conquered the interfaces in our phones, principally for corporate platforms to become more friendly. However, we become consumers unconsciously when brands smoothly incorporate them into their communication strategy. Some are more direct than others, as we usually think of character design. Moreover, subtle patterns and repetitive color schemes have the same intention. In this scenario, we've carefully curated eleven different projects that showcase the implementation of illustration into branding works. As we mentioned ut supra, this might be more or less obvious in each project.

All in all, we hope you enjoy our Top 10: Illustrative Branding as the weekly source of inspiration you're used to receiving from the Mindsparkle team, and share it with those in need too! Have a merry week :) And perhaps you'll start noticing more undercover illustration resources in branding projects.

Boya by Studio Work

Plant Fundi Identity by Sonia Dearling

VAKKORAMA CAFE by Studio Born

PAMS by maum studio

KIZASHI by Mayuko Kanazawa

Reviive by Studio AIO

Feb - March '22 - GIFs by Mat Voyce

MTV ID by Sebastián Dana

FADO TENNIS LEAGUE by A. HEY.LOW

BELGAZMA Packaging by Bassem Amer

U L E S K A by Rubber Mirror

Thanks for watching! Stay tuned for our new top collections on Mindsparkle Mag's all social channels. You can now find all these projects as inspirations on our Pinterest board Top 10: Illustrative Branding series.