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The Made Shop

November 15, 2022

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Moxie Coffee Co.

Moxie is an uncommon new coffee venture bringing a bold yet sophisticated independent coffee experience to Arizona. The Made Shop created a minimal and memorable visual identity that finds beauty in the broken. The brand takes inspiration from the Japanese idea of wabi-sabi a worldview that appreciates beauty that is transient, imperfect, and broken. The icon is at once bold and broken. The icon is surrounded by a warm minimalism that shows strength paradoxically through restraint and vulnerability.

Credits: The Made Shop

blue brand branding cafe Co. Coffee house identity made Moxie package packaging shop The Made Shop

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