As we all changed our attitudes and behaviors as consumers for the past year. Overwhelmed by 2020's pandemic preventive measures. Matter /u2014 an antimicrobial technology platform, powered by Designsake Studio was able to innovate a new safe and sustainable solution that protects products and the consumers that interact with them amidst a global pandemic. Creatives worked over the brand's identity and strategy, packaging, among others.

Unfortunately, new disinfecting rituals when unboxing are yielding more landfill waste and aren't providing long-term solutions in addressing consumers/u2019 fears about the products they bring into their homes. What if brands could protect high-touch surfaces? And what would this mean for packaging as a communication tool for companies? These questions gave birth to Matter. And you might be wondering what is Matter? Matter is an antimicrobial coating that protects against 99.9% of microbes. Advanced silver ion technology eliminates the opportunity for microbes to exist on a protected surface. It stops bacteria/u2019s ability to survive and reproduce. /u201cWith MATTER, Designsake continues to push the boundaries of packaging design by innovating where consumers care the most, the precise touchpoint where human hands meet packaging surfaces./u201d Dallas Franklin, Neenah Paper Creative Director

This project not only has a very innovative technological feature but also stands as a strong and unique packaging design. Including a microbial patter on its surface and an original typography choice. With an overall modern and minimalist appearance. Desingsake believes it is a necessary step to bringing joy back to the unboxing experience and in helping shift consumer expectations towards a new, safe, and sustainable standard.

Designsake Studio is an award-winning strategic multidisciplinary agency specializing in branding and packaging design based in San Francisco. They launch modern businesses through adaptive strategy, compelling design, and side-by-side partnership. Also, collaborate with their clients to understand, expand, and enhance their products or service. They use strategic thinking to solve problems, spark innovation, and create value.