Think Packaging

designed this beautiful packaging project for Steens Manuka Honey. Manuka flowers only open for a few short weeks of the year, and if conditions are just right, bees are able to harvest the nectar to make honey./u00a0With such a special release, the product needed an equally special and bespoke piece of packaging.

David Trubridge/u2019s

/u00a0(DT) team designed the look & feel of the package and pulled the inspiration of the hive design from beehives themselves; to attract the attention of premium shoppers by contrasting bright and fun floral/u00a0colours/u00a0against all the black and gold packaging in the emerging and ultra-competitive Manuka Honey category.

Production was taken offshore, as/u00a0

Wrapology

/u00a0was sought after as being a world class luxury packaging manufacturer./u00a0Their capability of impeccable hand assembly and finishing of the components was vital as it was no small feat to produce at the standard desired.

A collaborative project: Steens, David Trubridge, Think Packaging & Wrapology.

Project management: Nikki Withington,/u00a0

Square One

Photography:/u00a0

Kevin Emirali

/u00a0// Photographic art direction + edits:/u00a0

Shiv Narandas