Lockdown created a unique set of tea drinking circumstances, people across the globe were no longer able to travel to their usual place of work. Their homes became their work place. The humble cuppa took on its familiar role in times of adversity as a pick-me-up, a relaxant, a comfort. It was these circumstances, that set in motion the birth of the Wimbledon Tea Co.
IWANT worked with their team to develop the identity, packaging, digital assets, and photography, creating a premium tea identity that takes its cues from traditional tea shipping crates with a contemporary bent, utilising clean bold type and a limited colour palette.
For activation we created a brand tool-kit with a mix of high quality renders, stylised photography and graphic assets to help propel Wimbledon Tea into a crowded market.