Vistto pretends to be a game-changer in the construction business. They want to go away from the idea of the careless builder and become the perfect tool for architects and clients who want to see their ideas on paper come true but with care and attention to details. We gave them a surname at the rise of their challenge: Construction Study. Construction because it is honest, it is the what of who they are. And study because it is their how, the differentiation in the way of doing things. A new descriptor for a business that pretends to change its category.