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Lo Pesce Branding & Packaging cover image

Gummy Industries

February 26, 2019

Mindsparkle Mag

Lo Pesce Branding & Packaging

Lo Pesce, the main brand of Xilo Trade, breaks the mold of the communication of frozen food in Italy thanks to a funny visual identity, a bright palette and a packaging system which stands out in the refrigerator aisle of the grocery store.

Credits: Agency- Gummy Industries - Creative Director: Alessandro Mininno - Design Director: Giorgio Mininno - Packaging Designer: Donatella Alquati - Illustrator: Elia Colombo - Set Designer: Anna Maggi - Graphic Designer: Giovanni Manzoli - Web Designer - Manuel Natale - Account Manager: Martina Melgazzi - Photographer: Alessandro Belussi - Modelling & Rendering: Eleonora Albano

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