Valiant Events Editorial Design

Following the successful rebrand of the Valiant parent brand, Valiant came to Universal Favourite to explore and evolve the visual identity of their Events sub-brand. It was time for their identity system to grow with them, to help them better express the breadth of their offering.

The challenge was to help Valiant Events develop a personality independent of the parent company, but in keeping with its renowned spirit. The designers needed to ensure that it stood out against a largely same-same competitor set, while dialling up the design sensibilities and the on-trend aesthetic that the industry prizes.


Credits: Universal Favourite

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