Studio Thomas designed Two Days Drinks. Two Days make drinks that are lighter in alchohol, don’t contain any additives – only natural ingredients – and don’t have any added sugar. But this isn’t really about the less, it’s more about the more. About doing more, going places, seeing friends and living life. It’s about doing it all today and doing it again tomorrow.
Studio Thomas worked with Two Days to create the positioning, name, visual identity and product packaging for this new brand of lower ABV drinks. With a simple visual system and a powerful and emotive strategy, the vision was to conjure an image of all the things you could do now, whilst also imagining the things you can do tomorrow. It was important to celebrate the idea of lower ABV rather than think of it as missing out. Under the overarching line ‘For Today and Tomorrow’ Two Days provides people with a rare option to drink, but still have plenty of flavour, have fun, but still have fun tomorrow.
The line of sodas have just launched in two flavours, Vodka Lime and Vodka Raspberry, with a third be introduced very soon. Creative Direction by Studio Thomas, photography by Laura McCluskey.