You run a start-up. You/u2019ve got a product. You/u2019re ready to launch. But there is one minor, technical hitch /u2013 you don/u2019t have the money to develop a brand. Welcome to Start-Me-Up Labs /u2013 a collaboration with Adobe, which is here to sneak you in the back door of the branding world and give you the grand tour. Held at co-working spaces and events, SMU Labs allows you to pick your branding elements a la carte, and then packages them up into a minimum-viable-brand for your minimum-viable-product. Btw./u00a0it/u2019s all free!

Pick a shape, a typeface and an emoji expression off the shelf. Spin the colour wheel and get your colour palette without fuss. Pick a new name /u2013 are you uber-conservative? conservative-ish? ultra-startupy, startup-esque? What about imagery? We have different starter kits to fit your persona - so you too can show the world you/u2019ll disrupt the status-quo. After all this shopping, visit one of the technicians on site and they/u2019ll integrate your choices into a bunch of apps designed around 3 template styles /u2013 playful, simple or bold. Many choices. Such combinations. Now go forth and conquer the world.

Branding, design and concept by For the people (Sydney) in cooperation with Adobe.