Rebranding of Football Federation of the Kyrgyz Rep.

Beautiful branding project by Vonk Agency in Russia, for the Federation of Kyrgyz Republic’s football team.

They developed a rebranding concept for Football Federation of Kyrgyz Republic. The studio decided that they want to see it bright and bold so it could catch the young people’s eyes.

As a basis the designers took the picture of a golden eagle which traditionally used as an element of Kyrgyz culture. They decided that this bird would fit perfectly well into the draft. The golden eagle is the biggest one in the hawk family. It is brave and strong, it doesn’t hesitate – it acts. So only strong and confident can compete with it. That’s the spirit of a team which yearn for the victory. Pure, fair and graceful game from FFKR.

The studio created a self-contained, solid brand identity. They conveyed it through the power of pure red color, symbolics and corporate style.

Written by:
Thiago Santarém


Credits: Vonk Agency

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