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Anak
April 04, 2023
Mindsparkle Mag
Peranakan culture famed for its colourful exuberance and hybridity was quickly becoming a historical footnote in Southeast Asia. Many see it not as a living culture, but as a relic of the distant past. To challenge this perception, Anak worked with the Peranakan Museum had to expand beyond the confines of history, to inspire a new generation of artists, rebels and creators.
Anak's brand system distils Peranakan cultures maximalist aesthetic into a digital library of reimagined patterns, motifs and more. Their graphical system of layering blends different visuals and styles, just as the Peranakans hybridised different cultures, influences and flavours, to create a riot of audacious beauty. To give form to this over-the-top world, the P letterform of the wordmark was evolved into The Museum Peony. It serves as both a symbol of the communitys multiplicity, and as a graphic identifier for all brand touchpoints.
Credits: Anak
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