In a delightful fusion of Mexican and Italian influences, Espina Studio embarked on a creative journey to give birth to a name and identity that effortlessly marries the convenience of aluminum cans with the timeless sophistication of fine wines.

The studio’s creative genius shines through as they meticulously crafted a captivating identity, one that draws inspiration from a rich tapestry of cultures. With a nod to the architectural splendor of Italian facades, a deep reverence for the art of winemaking, and a vibrant infusion of Mexican rótulos, the result is a harmonious tribute to the roots of our brand.

Pepe Palermo embodies the spirit of accessible luxury, where every sip in a can becomes a passport to an exquisite world of wine, seamlessly bridging the gap between the everyday and the extraordinary. It’s where simplicity meets sophistication, and the heritage of both Mexico and Italy dance together in each refreshing drop.