Graphic

Nice People designed the branding and visual identity for PawPlex – a pet’s nutrition brand that develops high quality, complex formulas with natural ingredients. The language created by Nice People transmits this transparency that the brand is aiming to communicate: showing every ingredient, and giving plenty of information to understand the benefits of their product. For this, the branding needed to be simple: it couldn’t overshadow the main essence of the brand. Black and white palette, simple, bold typographies and some extra graphic elements make up this identity which is definitely a new approach to this product category.