Graphic

Designer Robinsson Cravents created the brand identity and packaging design for MOI, a Scandinavian furniture brand and store based in Bogotá, Colombia. Cravents was inspired by simple forms of Scandinavian furniture design.

The colour scheme is influenced by colours of the Nordic flags, as well as other pastel tones that are well balanced. Black and grey are added to neutralize and complement the multicoloured palette.

The distinctive shape of the “M” in the logotype adds character and strength to the very short brand name. Geometric brand symbols are also added to reflect various symbols created from the Nordic flags.

Cavents cites this project as a small homage to his inspirational figure in design, ‘Muggie Ramadani’.