Folklor Co. is a cultural heritage company and shop inspired by the stories behind traditional Mexican culture and indigenous textile art. The company creates a range of handmade, high-quality pieces ranging from fashionable bags to homeware.
Design studio, Futura, created an elegantly minimal brand identity that pays homage to the craft of local artisans, while having a modern aesthetic that conveys looking ahead to future generations in search of new stories.
The detail in the packaging is a testament to the hard work ethic of every home, and each piece in the collection is seen to carry a story of its own.
The branding sets out to communicate the link between Mexican heritage and daily modern life to convey the brand’s desire to serve the future and pass on the legacy of indigenous culture.
Published
23.08.2017
