Folklor Co. Branding

Folklor Co. is a cultural heritage company and shop inspired by the stories behind traditional Mexican culture and indigenous textile art. The company creates a range of handmade, high-quality pieces ranging from fashionable bags to homeware. 

Design studio, Futura, created an elegantly minimal brand identity that pays homage to the craft of local artisans, while having a modern aesthetic that conveys looking ahead to future generations in search of new stories.

The detail in the packaging is a testament to ​the ​hard work ethic of every home, and each piece in the collection​ is seen to carry a story of its own.

The branding sets out to communicate the link between Mexican heritage and ​daily modern life to convey the brand’s desire to serve the future and pass on the legacy of indigenous culture.


Credits: Futura

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