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Mana is a wellness retreat that redefines relaxation through a holistic blend of nature, well-being, and human connection. With two distinct locations – Mana Suites & Sea on the sunlit coast of Palanga, and Mana Sleep & Spa deep in the tranquil woods of Druskininkai – the challenge for andstudio was to create a single brand identity that honors their unique atmospheres while uniting them under one vision.

Mana Suites & Sea is bright, warm, and family-oriented, celebrating movement, sunlight, and joyful daytime energy. In contrast, Mana Sleep & Spa is dark, moody, and centered on deep rest, featuring pillow menus, silence, and calming rituals. Both share the same name but offer completely different vibes.
Moving away from the traditional Amberton Hotel Group values – polished service and luxury akin to the Hilton model – andstudio embraced a contemporary, human, and universal luxury: simplicity, warmth, and caring. This approach captures the essence of Mana, which means fulfillment in Latin – the feeling of being full, content, and at peace.

At the heart of the new identity is the natural cycle of day and night, symbolized by the sun and the moon. This visual and emotional system accommodates both hotels distinct moods while connecting them through one cohesive brand. The sun-inspired logo blends vitality with approachability, while distinct color palettes reflect each locations character – the sunlit coast for Palanga, and the calming twilight tones for Druskininkai.
Authentic photography by Martyna Paukt of peaceful moments further emphasizes Manas focus on genuine human connection and relaxation. The dynamic motion identity adds a contemporary layer that reflects the brands evolving hospitality experience.The rebrand positions Mana as a modern wellness destination that bridges authentic human experiences with luxury and tranquility.

Creative director: Domas Miksys
Designer: Domas Miksys, Kamile Korsakaite
Animation: Greta Griniute
Project Manager: Diana Abramaviciute
Photography: Martyna Paukste, Mana hotel