L’Afrique c’est chic Branding

L’Afrique c’est chic world is the new platform of economic, social and cultural innovations, generating wellbeing, industries, startups and jobs in Africa. The first edition of its festival took place in Dakar, Senegal in December 2018. It aims to celebrate a new Africa by highlighting its heritage, youth and modernity. We’ve chosen to show the contrast between tradition and modernity through an identity based on graphic elements revisiting the traditional African symbols.

Written by:
Filip Triner


Credits: Studio Fréro

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