MadBand is an event studio that develops brands and helps them communicate with the audience. MadBand organizes large-scale events, develops BTL promotions and special projects, ensures the presence of companies in the media, and designs products and services. The designer behind this brand identity is Elena Saharova.
The main idea of the design is crazy fun, so for the visual key of the project, Elena chose the theme of optical illusions and unstable compositions. The inspiration for her was the Alice in Wonderland hatter, who always had a tea party, just like her client who does events.