Universal Favourite worked on the branding of Flaus, an ambitious start-up looking to revolutionise the oral healthcare and beauty category through one of the worlds first planet-friendly electronic flossers. With the proposition of inventing a better future for people with teeth as our launchpad, they birthed the concept of Planet Flaus - a retro-futuristic world driven by ingenious, human-centred design that does good for you and the earth.

Working across every touchpoint, from strategy through to packaging and website design, Universal Favourite have built a brand full of bold and distinct personality. It is a brand unafraid to disrupt the industry and make waves - a reflection of Flaus daring ambition to redefine the outdated 200-year-old ritual of flossing.