Beautiful branding done by Demande Spéciale, a studio from Montréal led by Maude Turgeon and Guillaume Lavallée, for Bon Vivant, a new brand that markets hemp food products. Realized in collaboration with Maxime Francout for the illustrations.
The logo is composed of a symbol and a signature, which can live together or separately. The smiling symbol represents the “bon vivant” and makes the brand more friendly and easy to approach. It is supported by a signature and typography having the same personality to create a strong, representative and recognizable identity. The color palette and the choice of illustration highlight the local (made in Quebec), artisanal, health (ecological, nutritious, vegan and gluten-free) and organic approaches. And it is important to note the different shades of green, the texture of the kraft, the putting forward of the ingredients in the visuals and the collaboration with an illustrator of Montreal, our muse, our inspiration, Maxime Francout.