101 Rebranding

Infinitive Factory worked on the rebranding for the Viennese agency 101, who have come up with the idea seemingly effortless and they were able to turn the visual experience into a tactile one. Rebranding one’s own company is a very delicate process, often delayed – sometimes not the necessary distance, many obstacles can trace the process. They worked with white hotfoil stamping on different uncoated papers to achieve the best effect.

Pictures by Daniela Trost


Credits: Infinitive Factory & 101

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