Mindsparkle*

Half & Twice

April 25, 2017

Mindsparkle Mag

Half & Twice

Half & Twice is a creative studio whose website unfolds as a series of full-bleed photographic scenes with a centred white menu floating calmly on top. The web design pairs soft, styled still lifes — Kinfolk magazines, ceramics, designer's guides — with witty portraits of the team wearing cartoon-eyed glasses, giving the whole experience a warm, human wink. Muted pastels and airy compositions keep things elegant, while animated letterforms spell out playful section names like "Workshops". The art direction is meticulous yet never stiff, balancing editorial polish with genuine charm. Take a look at halfandtwice.com.

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