Plus
Menu
Jovan Lakic
February 07, 2021
Mindsparkle Mag
Jovan Lakic brings a wry sense of humour to the homepage for [Studio] General Condition. A high-contrast split pairs a black panel — declaring “Yes, we are a design studio!” in a warm off-white grotesque — with a classical old-master group portrait on the right. The witty caption, “Our team looking forward to working on Saturday”, and a footnote joking about creating digital experiences “since 1814” set an unmistakably self-aware tone. Clean, confident typography and generous space keep the joke elegant rather than gimmicky. See it at generalcondition.com, a smart marriage of playful art direction and crisp web design.
Credits: Jovan Lakic
More in Portfolio
Stay on top of this week's design. Insights, top picks & more.
![[Studio] General Condition cover image](https://mindsparklemag.com/storage/media/4200/conversions/general_comndition_sotd_MSM-avif-cover-image.avif)
