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Pafyll

August 14, 2022

Mindsparkle Mag

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Pafyll

Pafyll makes a quiet, sustainable statement with this softly lit Norwegian refill brand, built around muted, warm-grey product photography. A neat row of minimalist cartons stamped "på(fyll)" fills the screen, their pared-back labelling of TØYVASK at 2L reinforcing an ethos of durable, reusable containers. The simple headline, "Produktene du trenger i beholdere som varer," promises the everyday products you need in packaging that lasts. Restrained navigation and generous whitespace let the calm palette and considered packaging carry the message. Understated, eco-minded web design with beautifully clean detailing at its heart.

Credits: Pafyll

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