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Build in Amsterdam
May 29, 2020
Mindsparkle Mag
Build in Amsterdam created this lush, immersive experience for Moooi, titled A Life Extraordinary. The landing screen is a dense tapestry of embroidered-looking blooms in deep reds, corals and inky blues, with curious monkeys climbing through the foliage, some of them dressed in patterned jackets. Over it all sits a refined serif headline in white, paired with the italic line “A unique journey through the unexpected.” and a simple rounded Enter button with a sound-on prompt. It is a wonderful piece of art direction that feels as surprising and maximal as the brand itself, turning web design into a storytelling journey.
Credits: Build in Amsterdam
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