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Build in Amsterdam
December 01, 2020
Mindsparkle Mag
Build in Amsterdam crafted this cinematic campaign site for outdoor brand Mammut, and the mood is pure adventure. A climber dressed in bright orange and blue steps through a cathedral of blue ice, frozen icicles hanging overhead like organ pipes, while the word “Baikal” stretches across the frame in bold white type. The full-bleed photography and dramatic scale pull you straight into the expedition, with the Mammut logo quietly presiding at the top. It is a masterclass in atmospheric art direction, letting a single hero image and confident lettering carry the whole story. The studio’s restrained, immersive web design gives Expedition Baikal an epic, journal-like sense of place.
Credits: Build in Amsterdam
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