What began as an early-stage identity in 2021 has now evolved into a full, structured brand system. Back in 2021, Embacy designed Kinescope’s original visual identity and website, helping shape the product at its early stage. This year, the Kinescope team returned to us to take the brand further – and build Kinescope 2.0.

Since then, Kinescope has grown significantly. The product evolved from a compact video tool into a platform used by EdTech teams, e-commerce brands, production studios, and solo creators to store, stream, embed, and analyze video content – often as part of their own video infrastructure.

That growth demanded a new level of maturity from the brand. So instead of reinventing everything, Embacy focused on evolution, not revolution: Preserving the spirit of the original identity while strengthening the system, refining the visual language, and making the brand scalable across product, marketing, and communications.