Mindsparkle*

Impero, F.Carretti & F.Michelini

December 04, 2020

Mindsparkle Mag

Impero

Bold and self-assured, this agency site was created by Impero, with F. Carretti and F. Michelini. A near-black backdrop lets an enormous white statement — ‘Patience is not a virtue’ — dominate the screen, with the words ‘is not’ playfully lassoed in a hand-drawn yellow ellipse. To the right, a delicate wireframe 3D structure spirals into the dark, adding depth and a hint of motion to the composition. The confident scale and the tagline ‘the creative agency that knows’ give Impero a punchy, unmistakable voice. It is a striking mix of oversized typography and subtle 3D detail.

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