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Equal Parts Studio
February 20, 2019
Mindsparkle Mag
Equal Parts Studio created this bright, appetising site for Grasshopper, a small group of plant-based restaurants in Toronto. Clean white space, punchy black type and a black-and-white "GH" mark frame a warm welcome — "Uplifting, plant-based, comfort food" — while vivid food photography and golden lucky-cat figurines add personality and a wink of East Asian flavour. A simple bouncing line motif arcs across the page like a hopping grasshopper, tying the three restaurants together with playful branding. The result is fresh, friendly and genuinely mouth-watering, uplifting the human body and spirit exactly as it promises.
Credits: Equal Parts Studio
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