Mindsparkle*

Enrique Presa

May 02, 2017

Mindsparkle Mag

Enrique Presa

From his studio in Palma de Mallorca, Enrique Presa presents Enrique Presa, a portfolio that leads with a crisp black-and-white brand flatlay for the El Bonaire eatery. Menu, napkin, coasters and business cards are arranged with an artichoke and a glass of water on a soft grey surface, a tasteful still life that shows the identity out in the wild. Clean, Swiss-style copy and a tidy list of disciplines — branding, naming, editorial, packaging — reinforce the studio’s promise of solid concepts and direct, simple execution. The monochrome restraint keeps the focus squarely on the craft. It is an assured showcase of branding and brand identity.

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