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Design & Practice
April 28, 2021
Mindsparkle Mag
Design & Practice takes a whisper-quiet approach for Atelier Elliott, and it is all the more elegant for it. A soft greige canvas holds a single left-aligned paragraph describing an interdisciplinary creative consultancy that connects architecture, design, identity and strategy, with only a small black plus sign marking the corner. The restraint is deliberate: generous negative space and clean sans-serif typography give every word room to breathe. Nothing competes for attention, so the studio's calm, considered art-direction comes through with real poise. It is minimalism handled with genuine confidence and care.
Credits: Design & Practice
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