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Arithmetic
August 07, 2017
Mindsparkle Mag
The fresh new brand identity and packaging design for beauty brand, Feel, was designed and created by Canadian studio, Arithmetic.
Arithmetic is a branding, packaging and design company that thrives on meaningful, cultured ideas to build trendy brands.
The core of Feel/u2019s identity is based around /u2018self love/u2019. Arithmetic express this concept with a symbolic logomark that represents the tree of life, the fountain of youth and the bowl that supports it. /u00a0
The packaging design is both clean and playful, utilising a minimalist logo and a light colour palette with hand-drawn pastel-hued patterns. This delicate aesthetic aligns itself with the Californian brand/u2019s value for nurturing relaxation and joy among its customers. /u00a0/u00a0
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Creator: Arithmetic
