Sleep Gentlee is a brand with one product: natural magnesium for children. For now, that is. WeWantMore studio built them a brand world balancing soft fluff with understanding yet outspoken storytelling. One that/u2019s centred on one insight: sleep isn/u2019t just about the little ones. It/u2019s about granting the parents some rest too.
/u2018Peaceful nights, joyful days/u2019, was the line that fuelled creation. A cloud of a mascot called Lee. A custom wordmark and a visual language that spells curves and quirk.
Creator: WeWantMore Studio









