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Sleep Gentlee cover image

WeWantMore Studio

May 20, 2025

Mindsparkle Mag

Sleep Gentlee

Sleep Gentlee is a brand with one product: natural magnesium for children. For now, that is. WeWantMore studio built them a brand world balancing soft fluff with understanding yet outspoken storytelling. One that/u2019s centred on one insight: sleep isn/u2019t just about the little ones. It/u2019s about granting the parents some rest too.

/u2018Peaceful nights, joyful days/u2019, was the line that fuelled creation. A cloud of a mascot called Lee. A custom wordmark and a visual language that spells curves and quirk.

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