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illo
Italy , TorinoNovember 20, 2025
Mindsparkle Mag
The creative studio illo has partnered again with nature.org to produce a new motion design film introducing the organization’s mission, sustainability goals, and global impact. Narrated by acclaimed actress Kate Walsh, the film serves as The Nature Conservancy’s brand-level content for international events, social media, and public engagements.
Developed as part of an ongoing collaboration between the two teams, the project demonstrates how motion design can make environmental storytelling more accessible, emotional, and human-centered, translating complex sustainability topics into clear, compelling visuals.
The motion design film presents the core values of nature.org through a blend of poetic narration and visual clarity. Its purpose is to raise awareness around conservation, climate action, and the importance of protecting natural ecosystems, reflecting nature.org’s long-standing commitment to sustainability and global environmental solutions.
The creative approach centers on a visual system inspired by the natural world. The palette draws directly from The Nature Conservancy’s identity characterized by deep greens, warm neutrals, and ocean blues to symbolize the relationship between people and planet.illo introduced painterly strokes, organic textures, and soft gradients to give the film a tactile and human feel.
These handcrafted textures soften the clean geometry of the illustrations, adding warmth, depth, and a sense of natural imperfection. The motion direction is conceived as a flow: smooth transitions, linear rhythms, and compositions echoing natural patterns, mirroring the cyclic, interconnected logic of sustainability. The film embodies the growing role of design in communicating sustainability goals and environmental awareness.
By combining clarity, emotion, and craft, illo transforms TNC’s message into a visual experience meant to resonate with a global audience — from policymakers to the general public.illo is a Italy-based creative studio specializing in motion design, illustration, art direction, and visual storytelling. Known for its colorful, minimal, and expressive style, the studio works internationally with big brands like Google, Apple, META and many more.
Creative Direction: Cristina Pasquale
Illustration Lead: Sofia Buti
Illustrator: Alessandra Marin
Animation: Riccardo Chiara & Fabio Orlando
Producer: Ani Karamanukyan & Daniel Ceballos
Portfolio Case Study: Giovanna Crise
