On a crowded shelf, packaging is the pitch. A bottle or can has to catch the eye, communicate a brand in an instant and still feel good in the hand, all before anyone has tasted a thing. Beverage packaging is a particularly rich field because it blends structure, material, illustration, typography and colour into something people pick up and take home. This Top 10 collects ten of the best beverage packaging projects we have featured, spanning spirits, soft drinks, coffee, wine and more. Each shows how thoughtful design turns an everyday product into a brand people want to be seen with.













Credits: Mindsparkle Mag