Previously named Super U, the brand had limitations for a fast-growing business. The aim was to create a brand and refreshed packaging designs; to potentially expand into international markets. BEOM, led by Aimee Thompson, worked with the Super U team to create a brand that could harness the real impact of superfoods. 

The overall design combined the words Real & Heal to form Rheal. BEOM said: 'It was important the brand identity reflected the organic nature of the superfood range.' For the new Rheal logo, the creative team wanted to channel the plant-based ingredients by adding a leaf flourish to the wordmark. Something simple and instantly recognizable as a brand focussed on all-natural ingredients with no hidden flavorings or fillers. Rheal Superfoods boasts a delicious range of organic blends which are gluten-free, plant-based with no sweeteners, flavorings, or fillers.