Marius Fahrner Design designed Proceanis Hyaluron Drink. PROCEANIS is a small Hamburg business which manufactures products that improve the body’s ability to retain water. Their “Hyaluron Drink” was a pioneering product in 2012– the world’s first beauty drink using hyaluronic acid. By utilizing a molecule produced by the body – hyaluronic acid – the product improves water retention in the body’s cells, leading to a firmer and a more radiant complexion.

It has been eight years since the “Hyaluron“ Drink first came out and now everyone is speaking about hyaluronic acid. With a multitude of competitors entering the scene and a whole new market, it became necessary to reposition “the original” beautydrink.

The element of water lies at the core of the new presentation: pure, clean, archaic and mystical. The completely redesigned appearance is inspired by two poles: science and nature – visually transformed in contrast like light and dark, smooth and rough, shiny and matt. The packaging combines haptic natural material and light, silk cardboard with a blind-embossed wave structure. Inside the package, the frosted brown glass bottle comes with a dosage glass. The imagery evokes the drama of dark, mystical water, reflected onto warm, light-infused skin mirroring the water’s surface. It is fitting for the exclusive, German-made original beauty drink. Water, balance, beauty is what it’s all about.