AH HA—The sound of excitement; the moment of anticipation for what is to come. Finally, the Penny has Dropped. Equipped with the desire to bring a sense of “Brunswickness” to the “Chinatown of the East”, Steven Liu and Mary Lai sought a collaborative team of innovative graphic and interior designers to create a contemporary Asian dining experience. There was born The Penny Drop; a new perspective on food and coffee in Box Hill. Inspired by the site’s context, a name and conceptual vision was developed by the graphic design team for an experience not before seen in this area of Melbourne’s East. Pennies provide inspiration throughout; evident in brass menu finishes, the shapes of business cards and coasters, and use of circular elements. Bill folders are reinterpreted as leather wallets. The result is a comprehensive suite of collateral, including custom typeface, menus, coffee cups, stickers, hoarding and signage.