Starstech is a company that, in 2021, achieved upcycling of marine waste, specifically jellyfish, as a de-icer, contemplating sustainability. Not only in the fertilizer industry, but also in the cosmetics sector, they have developed Penellagen as a raw material. With the firm belief that this technology possesses essential functionalities for the cosmetic market, the company launched a new cosmetic brand called LABOPE in 2022. BE BASED ON BRAND studio from Korea created a beautiful brand identity that elevates the brand to new highs and emphasizes the forward thinking technology across all executions from the packaging to web design.

Brand Strategy : WW - Worth it & Worthy

Brand Design Identity : BE BASED ON BRAND

Brand Film : Compound Collective