Fable&Co.

 designed Holler. They were approached by dog-loving duo, Cian & Ryan, to help them create & launch a new, high-quality dog clothing & accessories brand.

But much more than just premium products, together we had big ambitions; to deliver a personal, rewarding & memorable experience – a sanctuary for dogs, their owners & curious passers-by, that just so happens to sell beautiful products.

The aim was to create a brand identity that reflected the premium, yet characterful products, as well as the founders charm & personality. The visual identity & language needed to resonate with a discerning audience, whilst strongly differentiate the brand from the more day-to-day, generic & dated competitors.