Beautiful and quirky campaign done for Göteborgstryckeriet by Lundgren+Lindqvist, a design studio based in Sweden.

One of the new packaging services that Göteborgstryckeriet can provide is Rigid Boxes. "Rigid Boxes are the perfect packaging for products that deserve a unique form of presentation. They reveal a stylish exterior completely devoid of any glued edges or other lackluster details. Instead, all corners join seamlessly together at 90 degrees." (from gbgt.se)

The new service was announced through a campaign, which was rolled out at Guldäggsgalan (The Golden Egg, advertising awards) in Stockholm, and across a range of applications including a printed catalog, popcorn packaging for events and on billboard LED-screens in Gothenburg. It also featured a campaign section on the GBGT website.

Lundgren+Lindqvist art directed and shot the campaign together with photographer Carl Ander. The campaign built on top one of Göteborgstryckeriets earlier campaigns; the Chameleon Cabin – a house built entirely out of paper. For this campaign, the studio brought in three live chameleons and a cricket, which we allowed to interact with a landscape consisting of Rigid Boxes of various sizes and forms.