327 creative studio designed Dinamite Collection - A unique sparkling wine collection, from the clay-limestone soils of Bairrada, Portugal.

With a distinctive and bold identity, the concept of this 3 bottle edition, comes from its own name - Dinamite. The identity developed for this project arose from the need to differentiate and number the three wines.

Accordingly, the designers created 3 geometric sets - based on the dynamite silhouette - that became the face of this collection. With the intention of creating a label that would allow the consumer to interact with the product and express the metaphorical representation of "explosion", they used an overlay label with a "fuse" that you can pull and rip, revealing the name of the product.