Following today's ultra-clean and white aesthetic, we're showcasing another digital platform that; also lives outside the digital world. Meet Basico&Co, a brand that aims to become the largest ecosystem of digital-native platforms and brands inspired by the basic lifestyle. Its brand Basico.com is already one of the essential e-commerce in Brazil. And Sweety & Co was in charge of its branding. 

 The challenge was to create an identity that represents the modern and minimalist concept of the brand using as a starting point: Basico.com's identity. Elements needed to be simple and easy to recognize, among other principal desires and requests. The solution consists of bringing the focal point to the letter B, Sweety & Co's creative team created a modular structure that follows the entire brand identity. This base unit appears as a point, as photographic support, and also as a brand asset.